$199.00 per person
$189.00 for 4 or more
Call us: 1-800-873-7545
In Guide to Facebook® Marketing, you'll learn...
- How a plan is the key to true success
- Proven strategies for building your fan base
- How to deliver the content fans want
- Ways to measure your success
- And much more!
You’ve no doubt seen the inventive ways businesses are using Facebook to successfully sell products/services, build brand awareness, drive Web traffic and expand their marketing reach. You´re new to Facebook for business and you want to become one of those success stories. This seminar is your first step. It’s a fast way to gain step-by-step direction on developing a successful Facebook strategy and presence. Gain both the tools and the know-how you need to grow your business using the power of the millions-of-users-strong Facebook community.
WORKSHOP AGENDA
Program hours: 9:00 am – 4:00 pm
Click on a session title to view details
Session 1: Welcome to Facebook! +
- 3 compelling reasons to market on Facebook
- 4 Facebook myths—don’t let these hold you back
- Avoiding the most frequent mistakes businesses make
- Surprising facts about Facebook that businesses need to know
- How to bring Facebook into your total marketing mix
Session 2: Develop a strategy that works fast +
- What goes into every successful Facebook strategy
- How to define your goals and the activities that will get you there
- Who’s your audience? Where are they on Facebook? Find out!
- Is your organization ready? Deciding who’s in charge of what
- Do you need a 24/7 response team?
- Personal page vs. business page: Why you need to know the differences
- Creating your page and identity: Save time and trouble with this checklist
- The value of a well-thought-out customer response plan
- Add consistency to content creation with editorial guidelines
Session 3: Attract unlimited fans +
- 10 can’t-miss ways to increase your fan base
- Wow first-time visitors with a unique landing page
- How a vanity URL will lead fans directly to your page
- All about custom tabs
- 5 ways to get found on Facebook
- The pros and cons of Facebook events
- The frequency dilemma—how often should you post?
Session 4: Feed fans a steady stream of content +
- Fresh, timely content rules! How to create it
- The hidden danger in Facebook’s Update feature
- How businesses are using Notes
- Do’s and don’ts for Status Updates
- Overwhelmed by content creation? Get control with an editorial calendar
- How videos, photos and music are interaction magnets
- Call to action: Get fans to sign up, subscribe and buy
- Running a promotion? Hear this first
- Quizzes and polls that solicit fans’ opinions—and engagement
Session 5: Share, interact, engage +
- Surprising info about mobile phone users you can’t ignore
- How to build word of mouth—the holy grail of marketing
- A crash course on Facebook apps
- How businesses can harness the News Feed feature
- Mastering the art of the two-way conversation
- Fans don’t like phonies! Let your authenticity shine through
Session 6: Respond to customers—the good ones and bad ones+
- The tricky rules for when and how to respond to comments
- Fans expect a quick response—but how quick?
- How to head off problems with a community code of conduct
- Avoid getting blindsided—have management-approved scripts handy
- Should you remove negative comments? Ban troublemakers?
- Haters, trolls and other nightmares—how to deal with them
Session 7: Know what’s working—and what isn’t +
- Measuring what really matters
- What are fans saying about you? Let Google Alerts™ find out
- What Facebook Insights can reveal about your fans
- Where third-party analytics fit into your page
- Can you link Facebook efforts to ROI?
- Nobody’s visiting your page—what could be wrong?
Session 8: Advertising on Facebook+
- Tips for turning Facebook ads into a revenue source
- A quick primer on your Facebook paid ad options
- Facebook as a recruitment tool? You bet!
- Why business marketers love sponsored stories
- CPE Credits: 6
- Field of Study: Communication
- NASBA #: 107691
