Here’s what you need to know about establishing your business on Facebook®, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts and much more.

• Right on target—maximize Facebook’s capability to display your ads only to specific groups by age, interests or geographic area
• The money thing—figure out how much you want to spend, how to make the most of it and whether to use CPM or CPC
• Get creative—learn to write compelling ads and choose a click-through page
• Launch time—launch your campaign, decide which ads to run when and test your concepts
• Happy landings—discover what goes into a good landing page and how to customize it to measure effectiveness
• What’s working—use the Ads Manager to monitor statistics, identify trends and judge success
• Report cards—generate reports that show who’s responding to your ads and how they’re interacting with your company
• Facebook and you—find out how to keep your fans connected

Open the book and find:

• Key advantages of using Facebook advertising
• What cost-per-click and cost-per-impression mean
• How to set your exact demographics for your ad audience
• What types of reports you can generate
• Pointers on pleasing your prospects
• How to convert a response to a sale
• Tips on tracking ROI
• How to avoid common mistakes beginners make