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Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you’ll discover:
  • The 100-plus best companies providing software, sites, apps, gaming platforms and more
  • The five steps for developing a successful social media marketing plan
  • How to win in social media whether you’re a one-person company or a Fortune 500 company
  • Additional on-line content available for book purchasers
  • Interviews with 50 different experts, from Twitter™ inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube™, Yahoo!®, Microsoft®, Google™ and Flickr®
  • How to measure social media ROI, including numerous examples from companies of all sizes
  • And much more
book; 771
ISBN: 978-0-470-62397-8

PRICE: $29.95