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Want to earn big profits from social media? Now there’s an authoritative, up-to-the-minute resource you can trust—and use.

This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D. show how to combine practical strategies and proven execution techniques to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs and effectively measuring results. Whether you’re a marketer, executive or entrepreneur, this book will help you drive maximum business value from social media—starting right now.

Big ideas and immediate action steps:
  • How to set up a social media campaign for success … and how to get a positive return on your investment
  • How to profit from YouTube™, LinkedIn®, Facebook® and Twitter™ … and go way beyond them
  • Why your first social media campaign failed … and what to do differently next time
  • What to measure, how to measure it … and how to act on what you learn
book; 289
ISBN: 978-0-13-210056-4

PRICE: $24.95