Become a Social Media Marketing Superstar! The unique "An Hour a Day" series has helped thousands create, implement, measure and optimize winning marketing strategies. This collection of social media best-sellers will help you understand the world of social media and then, step by step and day by day, master social media’s crucial and interrelated platforms of Facebook®, Twitter™ and YouTube™. Read more...

Facebook®, Twitter™ and LinkedIn® generate a tremendous amount of valuable social data, but how can you find out who’s making connections with social media, what they’re talking about or where they’re located? This concise and practical book shows you how to answer these questions and more. You’ll learn how to combine social Web data, analysis techniques and visualization to help you find what you’ve been looking for in the social haystack, as well as useful information you didn’t know existed. Read more...

Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty and brand power. You’ll figure out how to measure it. And then you’ll go get it.One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. Read more...

The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you’ll find top-to-bottom coverage of the tactics, tools and strategies to successfully grow your business in these new media channels. Read more...