You already know that social media is hot. That’s where your customers are, so that’s where your product or service should be too. Here’s what you need to know about establishing your business on Facebook®, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts and much more. Read more...

With Facebook Cookbook, you can build Facebook® applications that truly stand out among the thousands already available. This book’s easy-to-follow recipes not only give you useful ways to design and build scalable applications using Facebook Platform, they also provide you with proven strategies for attracting users in this highly competitive environment. Providing examples and practical solutions, 10 industry experts (including the Scabulous creators) answer some of the hardest questions Facebook application developers contend with—everything from optimizing PHP to building highly scalable architectures. Read more...

In this newly revised book, top Facebook® marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn't hype: It's actionable information based on the real experiences of companies and individuals who've used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You'll discover the latest tools and Facebook Apps—and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: It’s your fast, complete blueprint for success. Read more...

Ten times more people visit Facebook® each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event and much more. It’s an easy-to-follow blueprint for marketing and promoting your organization on Facebook! Read more...

Get realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs and effectively measuring results. Whether you’re a marketer, executive or entrepreneur, this book will help you drive maximum business value from social media—starting right now. Read more...