SkillPath Seminars
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In The Copywriter’s Workshop, participants will learn...

  • Effective targeting techniques that zero in on your audience
  • Creating powerful headlines and tag lines that grab attention
  • How to make your benefit bullets short, snappy and full of reasons for your customer to buy
  • Tips to keep you from falling in love with your creativity (at the expense of the sale)
  • Plus—how to “audit” the true effectiveness of failed marketing pieces … and more

Learn how to create killer copy for both traditional and e-copy marketing

All the fancy graphics and eye-catching layouts in the world won’t help your marketing pieces without one key ingredient: Powerful copy that makes your reader crave the product or service you’re selling or promoting.

That’s why we’re inviting you to this invigorating, inspirational and eye-opening seminar. It’s two days packed with copywriting how-tos … cutting-edge, attention-grabbing techniques … successful strategies for selling your message … and proven tips for overcoming the most infuriating challenges that copywriters face every day—no matter if your message is a 140-character tweet or an eight-page sales letter.

Plus, you’ll have the opportunity to practice what you’ve learned before you head back to the keyboard for your next project. So bring your questions … we’re positively sure you’ll find the answers here!

The chance for you to immerse yourself in two entertaining and jam-packed days of discussing and dissecting the craft of copywriting with a room full of your peers doesn’t come around often. Don’t put it off—register today and start writing better copy than you ever imagined!




    SkillPath Training Information

    SkillPath Enterprise Solutions can bring the following topic to your company: The Copywriter’s Workshop

    Click on the link below for more information. http://www.skillpath.com/index.cfm/on-site/training/topic/Copywriters-Workshop



    TRAINING AGENDA

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    Writing to Your Audience Every Time

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    • Effective targeting techniques that zero in on your audience
    • Picking out the most compelling benefits of your product
    • Identifying what motivates your audience
    • How to instantly touch those emotional “hot spots” that get you in good with the reader
    • Why content marketers must learn how to tell a good story—and why so many are bad at it
    • Proven and practical methods of increasing credibility for prospective customers

    Copywriting Commandments That Every Great Writer Needs to Know

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    • How to pick hot words and phrases that add to your sell—not detract from it
    • Know your features … sell their benefits—and how to always figure this out
    • Creating powerful headlines and tag lines that grab attention
    • Opening lines that keep your customers reading further
    • Copywriting rules for social media that you absolutely cannot break
    • Tips for breathing life into dry, technical or detailed information

    The Short Course on Copywriting Mechanics, Structure and Grammar

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    • Grammar rules that your fourth-grade teacher would be shocked to see you break … but break them anyway
    • How to talk one-to-one in a marketing effort that reaches millions of people
    • Powerful punctuation: How to use ellipses, bullets, and commas for maximum effect
    • Using alliteration and repetition properly without coming off as cheesy
    • Imagery—the power of painting a picture with your words
    • How to make your benefit bullets short, snappy and full of reasons for your customer to buy
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    Avoiding and Overcoming Common Copywriting Headaches and Mistakes

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    • How to combat wordiness and keep the content sharp
    • Tips to keep you from falling in love with your creativity (at the expense of the sale)
    • Are your promises big enough—or too big? Techniques that’ll keep your copy from straying over the top
    • Walking the tightrope of writing humorous copy
    • How to get the ideas flowing when you’re stuck
    • The Top 10 Copywriting Mistakes that kill your message, blow your sale and drive copy editors nuts

    Writing Copy for Different Media

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    • Anatomy of a great ad no matter what media you work in
    • How to grab your customers’ attention in 5 seconds or less when they’re turbo-surfing the Web
    • Tips on handling multiple media
    • The qualities of an effective “P.S.” that transform it to a powerful deal closer
    • Fundamentals of Web and content marketing … copy rules for new media
    • Copywriting for visual impact

    More Techniques Guaranteed to Take Your Copy to the Next Level

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    • Keys to building customer trust in your copy
    • When, where and how to use testimonials
    • USP—what it is and how to make sure that your special promise is big enough
    • Ways to dramatize offerings for greater appeal
    • Storytelling techniques every great content marketer knows
    • Testing your copy: What, when, how and why you test