In The Conference on Innovative Marketing, you'll learn...
- How to find incredible sources of inspiration … right in your own back yard
- Creative problem-solving techniques that will uncover hidden dollars in every marketing dilemma
- How to climb out of creative slumps faster and keep “I can’t” messages from blocking your creativity
- Innovative ways to jolt your e-marketing into high gear with lessons learned from the on-line winners
- And much more!
Warning: This wild and wildly successful day of training will cause sudden and unexpected jolts to your creativity! You’re in for an energy-charged, idea-generating event as you learn to look at problems from surprising new angles … unleash your creative side … and discover ways to hot-wire all those old advertising notions. 15 interchangeable sessions—each one bursting with new ideas—will teach you to be more effective in satisfying customers, increase profits and find million-dollar solutions to nagging marketing problems.
The conference is set up in a convenient three track format, with 15 dynamic sessions to choose from. Attend one track from start to finish, or mix and match sessions to meet your needs.
CONFERENCE AGENDA
Click on a session title to view details
Turning tradition upside down+
- See stunning examples of jaw-dropping campaigns devised by marketing’s most innovative companies
- Use any of these high-voltage strategies and killer techniques and launch your next marketing initiative into a new stratosphere
Ways to find out what the competition’s doing and beat them to the punch+
- Learn how to get the inside line on your competitors
- Find out where to look for previously hidden facts and figures, how to evaluate your competitor’s strengths and capitalize on their weaknesses
- Discover how to apply what you learn to your own marketing—to keep the competition from eating you for lunch
Recharge your team’s creative batteries for an explosion of ideas+
- Mind-expanding techniques to lead your team out of tired thinking ruts
- Learn how the very best teams crank up early meetings and draw out more contributions from more people
- Navigate around “it won’t work” attitudes and build a liberating environment where ideas bounce off the ceiling
Inject the unexpected into your marketing communication+
- How to create materials that will drive home a tightly focused message and hit the bull’s-eye
- How to boldly position your product, build drama into words and art and stir up emotions—so that cash registers are ringing
Set the stage for extreme creativity—we’re talking fun!+
- New ways to loosen up, have some fun and produce amazing work you didn’t realize you had in you
- Take ultraproductive mental vacations and learn how to play with your ideas to make them sizzle
- Make your sense of humor work for you and add the offbeat to team meetings
- Discover how your office can become a work playground where great ideas gurgle up out of nowhere
Growing innovative ideas+
- Train your brain to be a creative idea factory where new stuff bubbles up continually
- Gain a whole new perspective on how to generate phenomenal ideas on demand and under pressure
- Kick-start the flow of creative juices
Blast through frustrating creative blocks+
- Unplug your thinking channels with this arsenal of wonderfully imaginative methods and start a deluge of fresh, new ideas
- Discover how to get rid of creative-blocking tension, fire up idea generation with deadlines and competition and turn “I can’t” thoughts into “I can”
- Use these one-of-a-kind tips over and over to get beyond those frustrating days when your brain just won’t work
Cast a new spell of success on problem solving+
- Throw away traditional approaches to problem solving and walk on the wild side
- Discover the magic that occurs when you reframe problems, challenge “sacred cows,” practice “what if” thinking and refuse to accept the same old, same old
Knock, knock … your creative spirit wants out!+
- Get better acquainted with the creative you and find out just how innovative you can really be
- Learn how to muster up the courage to break the rules, see things in unconventional ways and stand up in the boat and rock it
Bye-bye, self-defeating scripts: You are creative!+
- Find your natural ability to generate new ideas, solve baffling problems and even write and design
- Learn how to not let negative self-talk hold you back
- Build your confidence moment by moment as you shatter common myths about what creativity really is
- Identify your hidden talents
- Start thinking like the incredible marketing innovator you really are
Innovating in cyberspace+
- Bold strategies for researching, writing and delivering killer content and turning it into a competitive edge
- Learn how to create “sticky” columns and newsletters, keep content fresh and constantly updated and surprise browsers with unexpected topics
- Develop user-friendly formats and add sales-driving magnet power to your site
Lessons from ultracreative Web sites that bring in megacash—yours can too+
- To get phenomenal on-line results, get eye-popping peeks at what’s hot on the Web and what’s working for the on-line heavy-hitters
- Load up with a wealth of techniques and tips that will open the door to the big league
Build a buzz with high-power, integrated messages+
- Learn to integrate your on-line and off-line media mix and take your marketing light-years ahead of where it is now
- Identify all the channels of communication with your market and design a compelling, overall message strategy
- Get your point across with force, reduce your budget and build your brand into a megagiant
How to bend on-line marketing rules—and win+
- Distinguish between what’s truly innovative—and what’s downright silly—and avoid wasting time, money and creative energy
- Formulate a focused and sound plan to prospect, build new audiences, create leads, test new ideas—and set yourself apart from the pack
Radical ways to put bite into your e-mail campaigns+
- Learn how to develop big-time, opt-in e-mail campaigns—the kinds that consumers willingly accept and that send responses through the roof
- Explore red-hot techniques to customize correspondence on the fly, build relationships through frequency and test and optimize offers
- Arm yourself to fight the fierce competition for the consumer’s attention—and win
