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Category: "Social Media". View all posts.

The social media mistakes the U.S. Department of Education recently made should be a lesson to everyone about why it is critical to closely monitor (and proofread) everything your company sends out. For any readers living under a rock that didn’t see it, the DOE sent out a tweet to honor Black History Month. It quoted W.E.B. Du Bois, a 20th century civil rights leader and sociologist….


With social media’s blindingly fast and fluid nature, it’s good to pause from time to time and revisit the topic of online content length. As an online marketer, you need to know what is working and what isn’t, in addition to the hot new platform coming up. Each social media outlet has its own rules, such as the optimal lengths of tweets, Facebook posts or…


One of the best reasons for you to use social networking is to quickly gain access to amazing  customers and connections that would take years to make face-to-face — especially for small businesses. But with social media at your disposal, if you do it right you’ll have connections to virtually millions of people around the world. Do it badly, and you can waste time and…


Conversations are going on about your brand and company—whether you’re participating in them or not. You have to stay tuned in to what people are saying about you so you can not only respond, but also better understand your customers, developing trends and problems brewing. When reading social media posts and blogs, it may be difficult to know what’s really being said. Written comments are…


In this high-tech marketing era, social media is the buzz word du jour. Everywhere you look, there it is. In fact, it’s being hailed as the one-stop resource for making your marketing dreams come true. That’s great if you know how to put social media to work for you. One of the most challenging tasks you may encounter as you go about setting up your…


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