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Category: "Social Media". View all posts.
Dan Rose

The social media mistakes some companies make—such as the one Snapchat had earlier this year—should be a lesson to everyone about why it is critical to closely monitor and proofread everything your company sends out. In March 2018, Snapchat enraged the public when it ran an ad that mocked Rihanna’s domestic abuse. In 2009, the news broke that Chris Brown had brutally beaten Rihanna during an argument before The Grammy…


Dan Rose

I recently attended one of our digital marketing boot camp seminars and it was a great reminder that there are still a lot of companies that have barely started to use social media marketing. And many others that are just now looking to get into it. Sometimes, you’d think every company has a staff of 20 people dedicated to social media marketing. Like Santa’s elves,…


Dan Rose

Social media monitoring isn’t just a “should do” thing these days, it’s a critical “must do” that needs a plan and procedures attached. Conversations are going on about your brand and company—whether you’re participating in them or not. If you’re not listening, you’re making a huge mistake that will eventually hurt your company. It’s your obligation to stay tuned in to what people are saying…


Dan Rose

Did you know that people are twice as likely to share a negative interaction as a positive one? Also, did you know that a whopping 95 percent of the people who are upset with your company won’t let you know? It’s true … even with the ease of contacting your company through social media, only 5 percent of your customers will do it. So it…


Dan Rose

The social media mistakes the U.S. Department of Education recently made should be a lesson to everyone about why it is critical to closely monitor (and proofread) everything your company sends out. For any readers living under a rock that didn’t see it, the DOE sent out a tweet to honor Black History Month. It quoted W.E.B. Du Bois, a 20th century civil rights leader and sociologist….


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