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Category: "Business Writing Advertising". View all posts.

Do you think you need to improve your business writing? More importantly, does your boss or co-workers think you need to improve your business writing? Survey after survey of U.S. businesses cite written communication as their employees’ biggest skill problem. But, while many professionals’ writing skills aren’t up-to-speed, the need for solid written communication is stronger than ever. In fact, many top executives say that…


Writing compelling copy and engaging email content isn’t easy … and that’s true for the professionals that do it every day for a living. For people whose jobs are in other areas of the company, being asked to suddenly write copy for a customer can be terrifying. When it comes to sales copy, just because you CAN write does not mean that you SHOULD write….


In one of my former lives, I was the editor for a fantasy sports web site that only had one full-time writer (me), and between 20 to 30 freelance writers at any time.  Of those 30, there were exactly ZERO professional writers in the group. Instead, I had doctors, lawyers, a boatload of accountants (go figure), salesmen, and IT guys—all of whom were brilliant in…


If your job requires significant daily writing, there are times when you need a mental jump start to keep your work fresh. Everything from simple e-mails and memos on one end, to creating web pages and writing your company’s daily blog on the other, can be subject to the dreaded writer’s block. A helpful way to encourage the flow of fresh ideas is to use…


Adweek once estimated that the average person processes about 285 pieces of online content every day on social media, which roughly translates to an eye-popping 54,000 words. Or, the size of an average novel for those of you still into books. In order to not drive your co-workers crazy with information overload, if you use certain words in your correspondence you need to eliminate them…


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